![]() ![]() ![]() Before the iTunes Music Store hit the scene, you could subscribe to services likeĮMusic that offered a certain number of downloads a month. ![]() The way we wereĪpple wasn’t the first company to think of selling music online. …and now, after Apple added movies, TV shows, and apps to the offerings. But before we think about what’s next, let’s look back at what was. So it’s appropriate that, on the tenth anniversary of the store’s opening, we’re on the cusp ofĪnother shift in digital music, with streaming looking to replace downloads as the next listening experience. Still, the iTunes Store story begins with music. That was not possible before the iTunes Store opened. You can even download those tracks over your phone if you want-no computer needed. The store arrived with just 200,000 tracks in the ensuing decade, that library has grown to more than 35 million songs, from the Beatles to Jay-Z. It was only ten years ago-on April 28, 2003-that Apple opened the iTunes Store (then called the iTunes Music Store) and changed the way we buy music. Apple changed all that, thanks to a series of musical moves right at the dawn of the 21st century-not the least of which was the launch of the iTunes Music Store. You had to rip the songs from a CD onto your computer, find sources-legitimate and otherwise-for tracks you didn’t own, and then hope everything was in the right format to play on your portable device. It wasn’t always so simple: Once upon a time, crafting the perfect playlist for your MP3 player felt like an epic project. As I write this paragraph, I’m enjoying a playlist that I created from among the thousands of songs on my iPhone, and it’s no big deal. ![]()
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